Shopify Development

Shopify powers over 4 million stores worldwide, and for good reason — it is the most reliable, scalable, and conversion-optimised e-commerce platform available to businesses of any size. But a default Shopify theme is just a starting point. At Core Chunk, our Shopify Development strategy is built on "Conversion Engineering" — turning your Shopify store into a high-performance revenue machine that reflects your brand, ranks on Google, and turns traffic into paying customers.

Custom Shopify Theme Development Off-the-shelf themes are built for everyone, which means they are optimised for no one. Core Chunk builds fully custom Shopify themes using Shopify 2.0's "Section Everywhere" architecture and Liquid templating. Your store will be visually distinct, load in under 2 seconds on mobile, and be structured around your specific product catalogue and customer journey. We build every element — navigation, product pages, collections, cart, and checkout — with conversion in mind: clear CTAs, trust badges, social proof blocks, and urgency signals placed exactly where they drive action.

Shopify App Integration and Custom App Development Shopify's app ecosystem is vast, but not every business need has a ready-made solution. We integrate the best third-party apps for your stack — Klaviyo for email, Loox or Judge.me for reviews, ReConvert for post-purchase upsells, Shiprocket or Delhivery for logistics, and Razorpay or PhonePe for UPI payments. Where a gap exists, we build custom Shopify apps and private apps using the Shopify Admin API, Storefront API, and Webhooks to extend your store's functionality without compromising performance.

Shopify Plus for High-Volume Brands For businesses processing high order volumes or requiring enterprise-grade customisation, we specialise in Shopify Plus. This includes custom checkout scripts and checkout UI extensions, B2B wholesale portals, expansion stores for multiple geographies and currencies, automation via Shopify Flow, and Launchpad for flash sales and product drops. Shopify Plus gives your business the infrastructure of an enterprise store without the enterprise price tag, and Core Chunk ensures you get maximum value from every Plus feature.

Performance Optimisation and Core Web Vitals A Shopify store with a poor Lighthouse score loses both rankings and conversions. We audit and optimise every aspect of your store's performance: compressing and converting images to WebP/AVIF, eliminating render-blocking scripts, deferring non-critical app loads, and configuring Shopify's CDN for maximum edge caching. Our stores consistently achieve Lighthouse performance scores above 90, passing Google's Core Web Vitals — meaning your store ranks higher and converts at a higher rate than competitors running bloated themes.

Shopify SEO: Get Found Without Paying for Every Click We build every Shopify store with organic search as a primary acquisition channel. This means structured data (Product, BreadcrumbList, Organization schemas), proper canonical tags to prevent duplicate collection/product URL indexing, optimised meta titles and descriptions for every product and collection, a clean sitemap submitted to Google Search Console, and blog content integrated into your Shopify store to build topical authority. For Indian businesses, we also optimise for local and regional search terms in English, Telugu, and Hindi.

Shopify Migration: Move Without Losing Revenue Migrating from WooCommerce, Magento, or a custom platform? Core Chunk handles every aspect of the migration: product data, customer records, order history, URL redirects, SEO metadata, and payment gateway reconfiguration. We run parallel environments and execute a zero-downtime cutover, ensuring your business keeps selling throughout the migration process. Every legacy URL is redirected correctly so you don't lose a single point of domain authority built up over years.

Ongoing Shopify Support and Growth Retainers Post-launch, we offer dedicated Shopify support retainers covering monthly performance reviews, A/B testing on key pages, new feature rollouts, app management, and ongoing SEO. We act as your dedicated Shopify technical team, ensuring your store keeps improving in both performance and revenue as your catalogue and customer base grows.